in RFID Journal on Jun 29, 2018. 0 Comments
According to the Global Brand Counterfeiting Report, the value of counterfeit products in 2017 was US$1.2 trillion. This figure is expected to continue to rise, reaching 8.1 trillion U.S. dollars in 2020. Because of counterfeiting, many high-value brands have been greatly affected. Luxury goods have been hit hard. According to media reports, luxury goods suffer 10% of sales losses due to counterfeit products.
Smart phone + NFC technology, US company Blue Bite proposes new solutions for luxury counterfeiting
Use a smartphone to verify the authenticity of the product.
In response to the above issues, the startup Blue Bite has launched an application called Decode, which is launched today in the Apple App Store. The operation method is very simple. When purchasing goods, consumers only need to open the Decode application and use the smart phone to face the product. The sensing system can recognize the anti-counterfeit settings of the product and judge the authenticity.
This program is to use NFC (close range wireless communication technology) to achieve product authentication. This technology is currently used for mobile hardware payments, such as Apple Pay. The company stated that the authenticity of the technology is very high. Technically cooperates with Smartrac, Temera, HID and Lab ID.
Both brands and consumers are working hard to crack down on counterfeit products. The authenticity of the current products is mostly verified by adding authenticity verification labels to the products and verifying the security codes in the official website. This verification method is difficult to scale, the system is complicated, and the cost is high. Decode can simplify the anti-counterfeiting process, reduce costs, and easily achieve scale.
For businesses, installing Blue Bite's service suite can increase this certification service and can easily scale. And all brands, regardless of size, can use this verification technology. For consumers, because of the high price paid, the expectation of “good stuff” is very high. Before the purchase, the authenticity of the product is verified to ensure that the product is genuine and the trust of the brand can also be increased.
Blue Bite has already reached cooperation with a series of brands, including Pinko, Sneaker Con and Mr. & Mrs Italy. They said that through the built-in authentication system, they can maintain a true brand image and ensure consumers' confidence in their own brands.