RFID + Anti-counterfeiting Application in the Apparel Industry

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This fast and efficient technology of RFID solves the problem of fast storage and accurate inventory of clothing, saving a lot of labor costs.


The tag used in the product is usually very simple. It does not increase the effective anti-counterfeiting function. It simply labels the brand, model, size and Other services. Pseudo. Driven by profits, individual unscrupulous merchants falsified and sold fake branded shoes and apparel, and applied brands and trademarks to obtain high profits at extremely low production costs.


Take a well-known brand as an example, there are many sales channels, online sales platforms on the cable, offline physical retail stores, and commercial supermarkets are also selling. It is very difficult for enterprises to manage, but for consumers, it is Inevitable to consume. Troubled when shopping.


For these practical problems faced by enterprises, we can use the combination of anti-counterfeiting technology + RFID technology to solve the problem. There are several anti-counterfeiting technologies that can be used in the apparel industry:


The first is paper security. The anti-counterfeiting paper will be buried in the paper in the papermaking process, and a section of the paper will be buried in the paper. The distance is at the exact. This papermaking method is produced by a professional paper Mill and is greatly improved in technology. The threshold for fraud.


The second is to combine digital security. Apparel companies can use the excellent anti-counterfeiting traceability platform to identify the inquiries through the platform, such as: WeChat public number, QR code scanning, mobile phone text message, website query, etc.


The third is anti-counterfeiting of special anti-counterfeiting technology. Special anti-counterfeiting technology, through advanced production technology, to achieve the anti-counterfeiting characteristics of different products, such as temperature-changing ink technology, when the user puts his hand on The clothes label, the color change of the tag due to temperature changes. While achieving the anti-counterfeiting effect, it also increases the interaction between the product and the user, optimizing the customer experience. Here, we chose the convexity hot stamping with high Aesthetics and practicality to be used on the tag. So why use this technology on the tag?


Because the laser holographic area has a beautiful color, high-grade metallic luster and a strong three-dimensional sense, as a first-line anti-counterfeiting technology, consumers can identify the authenticity by simple methods such as visual observation or hand touch, which Is a popular anti-counterfeiting technology. . In addition, no special instruments and tools are needed for identification. This first-line anti-counterfeiting technology is increasingly favored by manufacturers and consumers.


In short, these kinds of anti-counterfeiting technologies and RFID can be used in combination, and can also be selected and used in any individualized way to make the tag more unique and conform to the characteristics of its own clothing brand, so as to enable Consumers to recognize the true and false at a glance, let them rest assured Purchase, automatic check, and shield fakes, so that clothing companies can easily maintain the brand image created by the brand and enhance the brand value of the product.

Last update: Sep 27, 2018

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